Gerry Jaynes

Gerry Jaynes is a creative storyteller and UNICEF Aotearoa's Content and Ambassador Lead, with over a decade of experience across broadcast, digital, and humanitarian storytelling.
Before moving into the not-for-profit space, Gerry spent almost ten years as a Creative Producer across major networks including Warner Bros. Discovery, MediaWorks, and NBC Universal, conceptualising, writing, directing, and editing campaigns for some of New Zealand's biggest television shows. She holds a Bachelor of Communications from Auckland University of Technology, and brings a sharp eye for the human story to every campaign she creates.




