It’s easy to get started. Simply complete the short form to create your account and START FUNDRAISING. When writing your page’s personal text, be sure to include the reasons you’re taking part in this event.
For instructors, this might mean that being part of the Workout for Water gives you a great opportunity to achieve your own personal goals, motivate your class, and raise funds for some of the most disadvantaged children in the world.
Put your best face forward. Uploading a photo is one the easiest and most effective ways of personalizing your fundraising page. It reassures supporters to be greeted by a picture of you. And you know what they say about every picture? It’s worth a thousand words – and a thousand dollars!
Why set a goal? Simple – it’s a world changer. USD$414 – or the equivalent in your currency – isn’t just a random number. It’s the average cost of a water-pump that can bring clean, safe drinking water to an entire community.
Remember that every donation you get or you give is more than just a drop in the bucket. By funding a water pump, what you are really doing is providing clean water and sanitation, health care and immunizations, nutrition, education and emergency relief, and more. We’ll drink to that.
Your story can make all the difference. Fundraising is all about motivating people to share your passion – for changing lives, for doing what’s right, for celebrating someone or something. Let other people know how you’re challenging yourself with this event and invite them to join you in reaching a common goal. Then don’t forget to celebrate with them when you achieve it!
Maybe it’s obvious, but donors hate to see a page with zero on it. Donating even a little to your own campaign is encouraging to others. It says, “I did it. You can, too!”
You should aim to have collected all your donations before the event. But feel free to ask your class to donate on the day if they have forgotten. Remind them of the impact their support will have on children around the world.
Don’t be shy. Email is one of the most effective ways of getting the most donations. Let your contact list know what you’re doing, why you’re doing it, and how they can help. Don’t forget to include a link to your fundraising page. Once they’ve given (and they will, because they LOVE you), be sure to send them a personal message thanking them for their help.
Facebook is a great way to create excitement, invite more donations, update supporters on progress and make sure your #workoutforwater is a huge success. Create an Event Listing on Facebook and invite your class to attend. By leaving the event open, it also encourages your attendees to invite their friends and family, too.
Remember that the biggest reason most people don’t make a donation is because they’re never asked. Want to get a big LIKE from us? Be sure to include a link to your fundraising page with every new post.
Make a splash by using the #workoutforwater hashtag to help define yourself as a life changer when you tweet a link to your fundraising page. And don’t forget to tag @lesmills for a possible high profile retweet.
Never underestimate how much fun fundraising can be. Get creative. Wear a tutu, shave your head, get a temporary tattoo, hold a no-sugar bake sale. Great fundraising can help build a community while it changes the world.
We all live busy lives and it’s really easy to put things off. A little reminder or nudge never hurt anyone. If someone has said they’ll donate, follow up with a phone call or email. People respond to deadlines, so don’t hesitate to suggest some of your own – for example, “if I get 3 contributions in the next 24 hours, I’ll teach my next class in solid gold lycra”.
Want to know a secret? Giving feels great. It’s just like the afterglow of a terrific workout. You can keep that feeling going by saying a big thank you to everyone who makes a donation. Single them out in class. Thank them on social media. Give them a high five next time you see them. It’s impossible to thank too much.
To help keep your exercisers focused on the pump goal, it doesn’t hurt to remind them that we’re literally saving lives here. Did you know that about every two minutes, a child dies from diarrhea due to unsafe drinking water and poor sanitation? Clean water is so important. UNICEF has helped save more children’s lives than any other humanitarian organization in the world.
Want to download and print out a copy of this guide? Click here for a PDF version.