Direct Marketing Manager

Your role will be to develop and drive the direct marketing strategy and programme to achieve revenue targets. You will be champion our donors, driving their engagement with a focus on innovation.

date_rangeCloses Thursday, June 23

hourglass_topFull Time - Permanent

placeAuckland

Description

  • Bring your passion for direct marketing and innovation to this varied and busy role
  • Be part of making a difference in children’s lives.
  • Work for the world’s leading children’s charity.

UNICEF operates in 190 countries, to help children survive and thrive: providing clean water and sanitation, education, healthcare, nutrition, and child protection. We’re mandated by the United Nations to advocate for the protection of children’s rights, to help meet their basic needs and to create a better world for every child. We’re on the lookout for a passionate and strategic Direct Marketing Manager who is a champion of innovation and wants to go home every day, knowing they are helping make the world a better place.

Your role will be to develop and drive the direct marketing strategy and programme to achieve revenue targets. You will be champion our donors, driving their engagement with a focus on innovation.

Your role will involve:

  • Developing and maintaining a direct marketing strategy and implementation plan.
  • Developing and implementing operational plans to improve and grow the direct marketing programme.
  • Overseeing the design, development and implementation of direct marketing campaigns covering the whole donor journey.
  • Developing a lead generation strategy and marketing plan across multiple channels that identifies and nurtures donors leads to grow our potential donor base.
  • Championing the use of marketing automation and new technologies to improve results and efficiencies.
  • Researching, evaluating, and building business cases around new marketing opportunities
  • Analysing campaign results to generate insights, track ROI, recommend audience segmentation and make constructive recommendations to to optimise campaigns.
  • Conducting market research and competitor analysis to help inform strategy where appropriate.
  • Providing leadership that drives improvement, innovation and results.

To succeed in this role, you will have:

  • A tertiary level qualification in a related field e.g. Marketing or Communications and 4+ years of digital direct marketing experience.
  • Extensive experience with integrated marketing and the development of creative direct marketing campaigns, strategy and customer journeys with proven results.
  • An advanced understanding and demonstrated working experience in marketing automation, segmentation, personalisation, and lead generation tactics.
  • Experience using Hub Spot or similar email automation platforms.
  • Sound data analytical skills with hands-on experience with forecasting, reporting, and analysis.
  • Experience developing compelling messaging and consistent tone of voice across all direct channels. -have Creative and innovative with the ability to generate new ideas and approaches.
  • A strong communicator and problem solver with an ability to influence and collaborate with a team to drive success.

We celebrate our differences and embrace diversity and value and each other. If this fits with your personal values and you are excited by this opportunity, apply via Seek now!

How to apply

To apply for this career opportunity please send a resume and covering letter to [email protected]

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