Communications and Media Advisor

Communications and Media Advisor supports colleagues across all media affairs functions and helps to raise the profile of UNICEF Aotearoa by creating compelling content to show the impact of UNICEF’s work for children. A focus on digital media channels and expanding reach across non-traditional news media.

hourglass_topFull Time - Permanent

placeWellington

Description

Key Responsibilities

1. Media and media pitching
  • Develop bespoke media pitches in-line with UNICEF Aotearoa’s defined objectives and priority topics. Tailor pitches to media and their audiences to ensure the broadest and most effective spread of content possible.
  • Develop a full content package with every major story, for distribution externally and across UNICEF Aotearoa’s owned media channels.
  • Respond to media enquiries as needed to ensure media receive relevant and accurate information.
  • Identify opportunities to use the news agenda to raise awareness of UNICEF’s impact for children and increase UNICEF Aotearoa’s visibility.
  • Develop strong relationships with relevant journalists which help to generate positive and accurate media coverage results across different media channels with a strong focus on non-traditional news media.
  • Brief and coach spokespeople on issues and develop talking points.
2. Public relations and content production
  • Produce compelling content and communication materials that tell the UNICEF story in a way that inspires and drives audience engagement across multiple channels. e.g. human interest stories, website articles, media releases, video stories. social posts etc.
  • Continually improve transparency and accountability to the UNICEF supporters and public with website and other content such as impact reports that demonstrate UNICEF’s impact with donor money.
  • Assist with content evaluation and share key learnings and opportunities to improve.
3. Social media
  • Support the production of digital assets, such as video, infographics, petitions, surveys and other content for our income and influence teams.
  • Provide support and input on social media, particularly in emergencies.
  • Evaluate the effectiveness of communications content on social media and provide input to grow supporter base.
4. Brand awareness
  • Seek opportunities to enhance the reputation of the brand and help coordinate publicity events as required.
  • Support the Comms, PR, Media manager and Campaign Manager to identify influencers to build credibility and trust to support income and influence for UNICEF Aotearoa.

Education

Degree in Communications, Journalism, International Relations, Public Relations, Social/Human Sciences or other related field.

Experience Required

  • Recent experience working in a complex organisation successfully building reputation across news media outlets.
  • Proven knowledge of the New Zealand broadcast and digital news and media landscape
  • Excellent writing, editing and communication skills with the ability to write for multiple platforms and audiences.
  • Able to effectively review complex information and make it digestible for specific target audiences
  • Able to demonstrate a solid working knowledge of online channels including websites and social media and how to build and engage audiences
  • Willingness to work outside normal office hours and be on call to respond to requests from national media and international colleagues.
Preferred
  • Experience in collating and managing production of content, such as video and photography

Personal Attributes

  • Strong interest in current affairs, digital trends and not for profit world
  • Excellent communication skills
  • Collaborative and team orientated
  • Resilient; ability and experience in juggling competing priorities whilst still maintaining attention to detail and meeting deadlines
  • Friendly and approachable
  • Driven and results focused
  • Organised and self-motivated with a can-do attitude.
  • Flexibility; willing to do a variety of ad hoc tasks, willing to work flexible hours when required

How to apply

Please apply via Seek: https://www.seek.co.nz/job/56102385

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